Sala is a writer, communications strategist and creative consultant who brings a cross-cultural, inter-disciplinary perspective to every project, balancing a careful aesthetic with accessibility and relevance. She is a serial expatriate (8 countries on 5 continents) and linguist (5 languages) whose insights and commitment to “the least and lost” have helped reveal untold truths, highlight unsung heroes and celebrate hidden beauty.
For nearly two decades Sala has worked with international organizations, publishing companies, businesses and individuals to build their brand, engage audiences, and improve their impact and visibility. She broke the story of the first major US fashion magazine to put an African-American model in its pages; developed an advocacy strategy for a public health initiative that the Gates Foundation showcased at a major conference; led three African government agencies in developing communications and outreach strategies; supported an environmental justice campaign that blocked a polluting factory from settling in a poor community outside New Orleans; was the creative director for a celebrated coffee table book; and developed advocacy material for parents of the poorest children in the New York City public schools.
Sala’s writing has appeared in T: The New York Times Style Magazine, Harvard Review of Design, The Atlantic’s CityLab, KINFOLK, Ford Foundation Report, TRUE Africa, Condé Nast Traveler, Artskop3437 and in the Musée D’Orsay exhibition catalogue for The Black Model: From Géricault to Matisse.
She holds a BA in African-American Literature from Columbia University, an MSc in Development Studies from the School of Oriental and African Studies, and speaks Italian, French, Portuguese and a bit of Japanese.