Sala is a writer, communications strategist and creative consultant who brings a cross-cultural, inter-disciplinary perspective to every project, balancing a careful aesthetic with accessibility and relevance. She is a serial expatriate (7 countries on 5 continents) and linguist (5 languages) whose insights and commitment to “the least and lost” have helped reveal untold truths, highlight unsung heroes and celebrate hidden beauty.
For nearly two decades Sala has worked with international organizations, publishing companies, businesses and individuals to build their brand, engage audiences, and improve their impact and visibility. She broke the story of the first major US fashion magazine to put an African-American model in its pages; developed an advocacy strategy for a public health initiative that the Gates Foundation showcased at a major conference; helped an African government introduce English language instruction into the primary schools; supported an environmental justice campaign that successfully blocked a polluting factory from settling in a poor community outside New Orleans; was the creative director for a celebrated coffee table book; and developed literature for parents of the poorest children in the New York City public schools.
Sala's writing has appeared in the T: The New York Times Style Magazine, OECD Observer, Ford Foundation Report, TRUE Africa, New Internationalist, Organic Style and Condé Nast Traveler, where she worked as editor. She holds a BA in African-American Literature from Columbia University, an MSc in Development Studies from the School of Oriental and African Studies, and speaks Italian, French, Portuguese and a bit of Japanese.